SCIENTIFIC SKILLS IN PRECLINICAL STUDIES

Asia Fernandez-Carvajal, Antonio Ferrer-Montiel, Guest Lecturers (18 h - 2 ECTS)

Theory: –

Practicals: 18 h

Title Scientific skills in preclinical studies. (2 ECTS)
Program

 

1.      Introduction.

2.      Financial strategy,  financial direction, risk management.

3.      Chief scientist officer

4.      Chief executive officer, Business strategy, Negotiating strategy

5.      Business developer

6.      Innovation strategy

7.      Valuation of products and projects

8.      Marketing: Concept, objectives and instruments of promotion/ communication: advertising, public relations, sales promotion.

Sources –  Gary Huff 2020. So, Dad, How Did You Get to Be a CEO?: What Aspiring Executives Need to Know to Get to the Top. ISBN-13: 978-1734942606

–  Daniel Priestley 2018. Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works. Ed  Capstone ISBN-13: 978-0857084163

–  Greg Shields 2018. Management Accounting: The Ultimate Guide to Managerial Accounting for Beginners Including Management Accounting Principles. CreateSpace Independent Publishing Platform. ISBN-13: 978-1722006570

–  Curtis  Morley  2021 The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey. Ed Mango media. ISBN-13: 978-1642504125

–  Arens, W.L., Weigold, M.F. & Arens, C. 2011. Contemporary advertising & integrated marketing communications. 13th ed. New York, NY: McGraw-Hill.

Objectives and expected results –  Provide excellent training by professionals and researchers who have been able to carry out Translational Research projects successfully.

–  Training in business techniques currently applied in the dermatological and cosmetics sectors, from economic-financial management, human resources and marketing, to applicable legislation and the protection of knowledge.

–  Making decisions about overall policy activities of product, price, distribution and commercial communication available to the company.

–  Analyzing actual market situations and apply the concepts, principles, models and tools of marketing management to solve business problems and help achieve the objectives of the organization.

–  Valuing the use of ethical and sustainability criteria in Marketing activities.

 

The students will be able to:

–  to apply the discoveries generated during research in the laboratory and in preclinical studies to the development of clinical trials, while evaluating the use of viable innovative therapies for clinical practice.

–  Obtain a complete vision of everything related to the dermocosmetic sector and the management of your own organizations.

–  Discover a new world of professional and business opportunities in the dermocosmetic sector.

–  Identify projects and activities with innovative technological support.

–  Develop organizational and business projects in the dermocosmetic field.

Prerequisites No necessary
Teaching methods Case studies: Learning through the analysis of actual or simulated cases in order to interpret and resolve them by employing various alternative solution procedures.

Cooperative learning: Develop active learning through cooperative working strategies among students and promote shared responsibility to reach group goals.

Project-based learning: Realization of a project to solve a problem, applying acquired learning and promoting abilities related to planning, design, performing activities, and reaching conclusions.

Exam modality The exam mark will be a project work in the form of a written assay that will cover the project that will be assigned by the lecturer and will be due on the same day of the exam.

TITLE

Scientific skills in preclinical studies (2 ECTS)

 

PROGRAM

  1. Introduction
  2. Financial strategy, financial direction, risk management.
  3. Chief scientist officer
  4. Chief executive officer, Business strategy, Negotiating strategy
  5. Business developer
  6. Innovation strategy
  7. Valuation of products and projects
  8. Marketing: Concept, objectives and instruments of promotion/ communication: advertising, public relations, sales promotion

SOURCES

  • Gary Huff 2020. So, Dad, How Did You Get to Be a CEO?: What Aspiring Executives Need to Know to Get to the Top. ISBN-13: 978-1734942606
  • Daniel Priestley Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works. Ed Capstone ISBN-13: 978-0857084163
  • Greg Shields 2018. Management Accounting: The Ultimate Guide to Managerial Accounting for Beginners Including Management Accounting Principles. CreateSpace Independent Publishing Platform. ISBN-13: 978-1722006570
  • Curtis Morley  2021 The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey. Ed Mango media. ISBN-13: 978-1642504125
  • Arens, W.L., Weigold, M.F. & Arens, C. 2011. Contemporary advertising & integrated marketing communications. 13th ed. New York, NY: McGraw-Hill.

OBJECTIVES AND EXPECTED RESULTS

  • Provide excellent training by professionals and researchers who have been able to carry out Translational Research projects successfully.
  • Training in business techniques currently applied in the dermatological and cosmetics sectors, from economic-financial management, human resources and marketing, to applicable legislation and the protection of knowledge.
  • Making decisions about overall policy activities of product, price, distribution and commercial communication available to the company.
  • Analyzing actual market situations and apply the concepts, principles, models and tools of marketing management to solve business problems and help achieve the objectives of the organization.
  • Valuing the use of ethical and sustainability criteria in Marketing activities.

The students will be able to:

  • to apply the discoveries generated during research in the laboratory and in preclinical studies to the development of clinical trials, while evaluating the use of viable innovative therapies for clinical practice.
  • Obtain a complete vision of everything related to the dermocosmetic sector and the management of your own organizations.
  • Discover a new world of professional and business opportunities in the dermocosmetic sector.
  • Identify projects and activities with innovative technological support.
  • Develop organizational and business projects in the dermocosmetic field

PREREQUISITES

Not necessary.

TEACHING METHODS

Case studies: Learning through the analysis of actual or simulated cases in order to interpret and resolve them by employing various alternative solution procedures.

Cooperative learning: Develop active learning through cooperative working strategies among students and promote shared responsibility to reach group goals.

Project-based learning: Realization of a project to solve a problem, applying acquired learning and promoting abilities related to planning, design, performing activities, and reaching conclusions.

EXAM MODALITY

The exam mark will be a project work in the form of a written assay that will cover the project that will be assigned by the lecturer and will be due on the same day of the exam.

Last modified: March 15, 2021