SCIENTIFIC SKILLS IN PRECLINICAL STUDIES

Asia Fernandez-Carvajal, Antonio Ferrer-Montiel, Guest Lecturers (18 h - 2 ECTS)

Theory: –

Practicals: 18 h

Title Scientific skills in preclinical studies (2 ECTS)
Program

 

1.     The process of searching for information. Retrieval Information Systems.

2.     PubMed. Medical Subject Headings.

3.     Embase. SciELO.

4.     Scopus, Google Scholar and other information resources.

5.     Practical Examination on preclinical studies information resources.

6.     The scientific paper.

7.     The divulgation paper.

8.     Marketing: Concept, objectives and instruments of promotion / communication: advertising, public relations, sales promotion.

Sources –      Selected scientific papers published by top ranking journals on the topic (e.g. Journal of Investigative Dermatology, International journal of cosmetic science).

–      Arens, W.L., Weigold, M.F. & Arens, C. 2011. Contemporary advertising & integrated marketing communications. 13th ed. New York, NY: McGraw-Hill.

Objectives and expected results –  Developing a culture of information in the world of preclinical studies so that its professionals can make proper use of ICT with well-founded criteria.

–  Making decisions about overall policy activities of product, price, distribution and commercial communication available to the company.

–  Analyzing actual market situations and apply the concepts, principles, models and tools of marketing management to solve business problems and help achieve the objectives of the organization.

–  Valuing the use of ethical and sustainability criteria in Marketing activities.

 

The students will be able to:

–  search and recover the best available preclinical studies information, through the use of ICT, with efficiency and criteria.

–  follow the international standards used for writing medical articles and their citation.

–  follow the international standards used for writing divulgative articles and their citation.

 

Prerequisites Not necessary
Teaching methods Case studies: Learning through the analysis of actual or simulated cases in order to interpret and resolve them by employing various alternative solution procedures.

Cooperative learning: Develop active learning through cooperative working strategies among students and promote shared responsibility to reach group goals.

Project-based learning: Realization of a project to solve a problem, applying acquired learning and promoting abilities related to planning, design, performing activities, and reaching conclusions.

 

Exam modality The exam mark will be composed of two parts: A final written exam evaluating the knowledge and notions acquired during the practical sessions (50% of the mark) and a project work in the form of a written assay that will cover the project that will be assigned by the lecturer and will be due on the same day of the exam (50% of the mark).

TITLE

Scientific skills in preclinical studies (2 ECTS)

 

PROGRAM

  1. The process of searching for information. Retrieval Information Systems.
  2. Medical Subject Headings.
  3. SciELO.
  4. Scopus, Google Scholar and other information resources.
  5. Practical Examination on preclinical studies information resources.
  6. The scientific paper.
  7. The divulgation paper.
  8. Marketing: Concept, objectives and instruments of promotion / communication: advertising, public relations, sales promotion.

SOURCES

  • Selected scientific papers published by top ranking journals on the topic (g. Journal of Investigative Dermatology, International journal of cosmetic science).
  • Arens, W.L., Weigold, M.F. & Arens, C. 2011. Contemporary advertising & integrated marketing communications. 13th ed. New York, NY: McGraw-Hill

OBJECTIVES AND EXPECTED RESULTS

  • Developing a culture of information in the world of preclinical studies so that its professionals can make proper use of ICT with well-founded criteria.
  • Making decisions about overall policy activities of product, price, distribution and commercial communication available to the company.
  • Analyzing actual market situations and apply the concepts, principles, models and tools of marketing management to solve business problems and help achieve the objectives of the organization.
  • Valuing the use of ethical and sustainability criteria in Marketing activities.

The students will be able to:

  • search and recover the best available preclinical studies information, through the use of ICT, with efficiency and criteria.
  • follow the international standards used for writing medical articles and their citation.
  • follow the international standards used for writing divulgative articles and their citation.

PREREQUISITES

Not necessary.

TEACHING METHODS

Case studies: Learning through the analysis of actual or simulated cases in order to interpret and resolve them by employing various alternative solution procedures.

Cooperative learning: Develop active learning through cooperative working strategies among students and promote shared responsibility to reach group goals.

Project-based learning: Realization of a project to solve a problem, applying acquired learning and promoting abilities related to planning, design, performing activities, and reaching conclusions.

EXAM MODALITY

The exam mark will be composed of two parts: A final written exam evaluating the knowledge and notions acquired during the practical sessions (50% of the mark) and a project work in the form of a written assay that will cover the project that will be assigned by the lecturer and will be due on the same day of the exam (50% of the mark).

Last modified: January 07, 2020